Message to the Cyprus Tourism Trade

The right people, in the right positions who must take the right action – A message for Cyprus Tourism Trade

Cyprus Re-find yourself!

Shine as the hub that you have always been.

Jean-Claude Baumgarten, Chairman and CEO of CREWE Associates, and former President of the World Travel & Tourism Council, is adamant in his resolve that Cyprus is not wanting for anything to build a successful tourism model: it merely needs the right people, in the right positions who must take the right action.

“The field is open for Cyprus; the possibility of new markets is tangible.

Cyprus must take advantage of what it already has. Cyprus needs to reinvent itself from being a singular destination, to really promoting itself as regional hub, where travellers will pass through Cyprus on their way to other destinations and they can be encouraged to stay and discover the experience on offer.

Cyprus’ industry stakeholders now need to work to convince airlines that Cyprus is the perfect gateway. How? ‘Collaborate’ > Path…

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